Kris Tsui

Executive Director
LongWater (Ireland) Limited

Kris began his career with China Foreign Trade Center and the National Exhibition and Convention Center under MOFCOM. He later founded a consultancy firm specializing in cross-border G2G and B2B strategic communications and stakeholder engagemen, supporting international public-sector clients including the US Department of Agricultur, the UK Department for Business and Trade, Singapore Tourism Board. Tobacco Board of Zambia and the Office of the President of Sierra Leone.

Alongside his other professional commitment, Kris also serves as Executive Director of LongWater, providing cross-border payment solutions to Chinese businesses expanding internationall. He has been a member of BritCham South China since 2015, and has served on its Executive Committee since 2019.

During 2025-2026, Kris supported the chamber in strengthening regional government relations and facilitated its first MOU with the China National Going Global Service Center. Through its Go Goobal initiatives, he also contributed to expand media engagement and enhancing the visibility and influence of the Chamber and its member.

looking ahead, Kris remains committed to supporting the Chamber’s Go Global agenda and its member’s international ambitions, contributing his expertise in government relations, strategic communications and cross-border business.