2026年1月28日，由中国华南英国商会与英国商业贸易部联合主办的 “走出去时代：立足英国 全球致远” 论坛在深圳柏悦酒店成功举办。本次论坛以 “立足英国，全球致远” 为主题，聚焦中国企业高质量出海的全链路挑战与机遇，吸引了来自政府、商会、金融机构、法律税务机构、科技企业及出海先锋代表等逾百位嘉宾齐聚一堂，共同探讨在复杂国际环境中如何构建韧性、实现可持续全球化发展。
On 28th January, 2026, the “Go Global 2026: Success in the UK and Beyond” Forum, jointly organised by the British Chamber of Commerce South China and the UK Department for Business and Trade, was successfully held at the Park Hyatt Shenzhen. Under the theme of “Success in the UK and Beyond”, the forum focused on the full-chain challenges and opportunities for Chinese companies expanding globally with high quality. It brought together over a hundred guests from government agencies, chambers of commerce, financial and legal institutions, technology firms, and pioneering globalised companies to explore how to build resilience and achieve sustainable growth in a complex international environment.
论坛在中国华南英国商会主席马克·柯雷顿（Mark Clayton）的欢迎辞中拉开帷幕。他强调了在全球拓展中可靠合作伙伴的重要性：“成功的全球扩张依赖于可靠的合作伙伴。” 马克主席指出，商会致力于连接中英企业，提供切实指导与可信赖的网络，助力企业建立长期信誉与韧性。
The forum commenced with a welcome address by Mr. Mark Clayton, Chair of the British Chamber of Commerce South China. He emphasised the importance of reliable partnerships in global expansion: “Successful global expansion depends on reliable partners.” Mr. Clayton stated that the Chamber is committed to connecting UK and Chinese businesses, offering practical guidance and a trusted network to help companies build long-term credibility and resilience.
广东省商务厅投资促进局局长谢臻在致辞中分享了粤英经贸合作的丰硕成果：去年广东与英国双边贸易额达1500亿元人民币，英国对粤投资增长85%。他提出三点合作建议：深化产业合作，共同打造安全稳定的跨国产业链；深化贸易合作，提升便利化水平；深化电商合作，培育国际贸易新生态。
Mr. XIE Zhen, Director, Guangdong Board of Investment Promotion, Department of Commerce of Guangdong Province, highlighted the substantial achievements in Guangdong-UK economic and trade cooperation: bilateral trade reached RMB 150 billion last year, and UK investment into Guangdong grew by 85%. He proposed three areas for deepened collaboration: enhancing industrial cooperation to build secure cross-border supply chains; boosting trade facilitation; and fostering e-commerce cooperation to cultivate a new ecosystem for international trade.
英国驻广州总领事馆首席商务领事陆岩（Trevor Lewis） 在致辞中表示，当前企业出海已从单纯出口转向构建全球生态系统，涉及本地供应链、品牌建设、文化适应、人才发展等多维度。他鼓励企业充分利用现场专家的知识与网络，为进入新市场做好充分准备。
Mr. Trevor Lewis, Head of Trade & Investment at the British Consulate-General Guangzhou, noted that going global has evolved from simple exporting to building a global ecosystem, encompassing local supply chains, brand building, cultural adaptation, and talent development. He encouraged companies to fully leverage the expertise and networks of the speakers to prepare thoroughly for new market entry.
战略合作签署：共建体系化出海服务框架
论坛的亮点环节是 中国企业走出去综合服务中心 与 中国华南英国商会 正式签署合作备忘录。双方将采用 “一横多纵” 的合作模式：横向覆盖企业出海全生命周期需求，纵向聚焦重点行业的精准对接，共同为中国企业搭建系统化的英国市场服务框架，对接可靠、专业的英国合作伙伴。
A key highlight was the official signing of a Memorandum of Understanding between the Going Global Comprehensive Service Center for Chinese Enterprises and the British Chamber of Commerce South China. The two parties will adopt a “horizontal plus vertical” cooperation model: horizontal modules will address the full life-cycle needs of overseas expansion, while vertical modules will focus on precise industry-specific matching. Together, they aim to build a systematic UK market service framework for Chinese companies, connecting them with reliable and professional UK partners.
多维洞察赋能出海实战
汇丰中国广东区域总经理李其乐 从金融机构视角，分享了 “全球化背景下中国企业‘走进英国’及‘走向世界’” 的路径与金融解决方案。他提醒企业出海需审时度势：英国在清洁能源、数字科技、先进制造、生命科学等领域仍是关键市场；同时，东盟（年轻人口、消费增长）与中东（主权基金合作、产业落地）也成为新兴热点。他建议企业用好香港平台，作为出海跳板，并重视合规成本上升与汇率等金融风险管理。
Mr. Richard Li, Managing Director, South China, HSBC, shared the pathways and financial solutions for “Chinese Enterprises Expanding into the UK and Going Global under Globalization” from a financial institution’s perspective. He advised companies to carefully evaluate destinations: the UK remains a key market in clean energy, digital tech, advanced manufacturing, and life sciences; meanwhile, ASEAN (young population, growing consumption) and the Middle East (sovereign fund cooperation, industrial localisation) are emerging hotspots. He recommended leveraging Hong Kong as a springboard and emphasised managing rising compliance costs and financial risks like currency fluctuations.
洛德亚太区战略合作总监Chris McComb 围绕 “致胜全球：关键考量与香港助益” 展开分享。她强调：“治理不是负担，而是对成功的投资。” 英国公司治理强调透明度、问责制及董事会独立性（主席与CEO分设），企业需建立本地化、可追溯的治理结构。她建议企业可将香港作为进入英国的“训练场”，因其普通法体系与治理文化能为企业提供适应性演练。
Ms. Chris McComb, Director of Strategic Engagement, Asia Pacific, Law Debenture, shared insights on “Succeeding Globally: Key Considerations and How Hong Kong Can Help”. She stressed: “Governance is not a burden, it’s an investment in success.” UK corporate governance emphasises transparency, accountability, and board independence (separate Chair and CEO roles). Companies need to establish localised and traceable governance structures. She suggested using Hong Kong as a “training ground” for entering the UK, thanks to its common law system and governance culture.
普华永道税务及商务咨询合伙人吴昱英（Sylvia Wu） 深入剖析了 “从合规到优势：将全球税收不确定性转化为战略机遇” 。她指出，78%的企业高管认为税务不确定性是国际化扩张的主要障碍。她强调：“税务不是成本，而是战略。” 合理的控股架构（如通过香港、英国）可有效利用税收协定降低税负；同时，企业必须关注常设机构（PE）风险及全球最低税（Pillar Two）规则，避免双重征税或税收优惠被“补足”。税务规划需前置，并提升至战略高度。
Ms. Sylvia Wu, Partner, Tax and Business Advisory Services, PwC, delivered a deep dive into “From Compliance to Advantage: Transforming Global Tax Uncertainty into Strategic Opportunity”. She noted that 78% of senior executives see tax uncertainty as a major barrier to international growth. She emphasised: “Tax is not a cost, it is a strategy.” Proper holding structures (e.g., via Hong Kong, the UK) can effectively use tax treaties to reduce liability. Companies must also be aware of Permanent Establishment (PE) risks and the Global Minimum Tax (Pillar Two) rules to avoid double taxation or “top-up” taxes. Tax planning needs to be proactive and elevated to a strategic level.
Juice首席增长官Amars Mehmi 分享了 “如何致胜英国” 的实战洞察。他指出，英国消费者95%的购买决策受情感驱动。品牌必须通过真实的故事讲述建立情感共鸣，而非仅仅强调产品功能。他以比亚迪为例，指出直译的“Build Your Dreams”口号在英国市场并不奏效，品牌需调整表达方式，理解本地文化，与消费者建立深层连接。
Mr. Amars Mehmi, Chief Growth Officer, Juice, shared practical insights on “How to Succeed in the UK”. He pointed out that 95% of UK consumer purchase decisions are emotionally driven. Brands must build emotional resonance through authentic storytelling, not just product features. Using BYD as an example, he noted that the directly translated slogan “Build Your Dreams” did not work well in the UK market, highlighting the need for brands to adapt their messaging and understand local culture to build deeper connections.
荣耀终端股份有限公司公共关系总监张曾依（Zoey Zhang） 分享了 “开放创新，笃行致远：荣耀携手英国伙伴布局全球生态” 的实践。荣耀进入英国市场四年，本地团队已超90人，智能手机市场份额稳居前列。她强调，成功源于与本地运营商、渠道伙伴及媒体的深度合作，积极与行业监管机构沟通，并通过科技向善的实践（如与BBC合作关爱渐冻症患者的纪录片）建立有温度的品牌形象，真正融入当地社会与产业生态。
Ms. Zoey Zhang, Public Affairs Director, Honor Device Co., Ltd., shared Honor’s practices on “Open Innovation, Purposeful Action: HONOR & UK Partners Structuring a Global Ecosystem”. Four years after entering the UK, Honor’s local team has grown to over 90 employees, with its smartphone market share consistently ranking among the top. She emphasised that success stems from deep collaboration with local operators, channel partners, and media, proactive engagement with industry regulators, and building a warm brand image through tech-for-good initiatives (e.g., a documentary with the BBC supporting ALS patients), truly integrating into the local community and industrial ecosystem.
信任与韧性——可持续增长的双引擎
在题为 “信任与韧性：中国企业进军英国市场的可持续增长之道” 的圆桌讨论中，Juice、洛德、亚马逊云科技及文远知行的嘉宾展开了深度碰撞。
In a panel discussion titled “Trust and Resilience: The Path to Sustainable Growth for Chinese Companies Entering the UK Market”, experts from Juice, Law Debenture, Amazon Web Services, and WeRide engaged in a deep dive.
- 关于速度与信任： 文远知行市场公关负责人张羽雪（Maeve Zhang） 提醒：“不要用中国速度推动英国市场，要站在对方节奏上思考。” 与当地监管和伙伴的沟通需要耐心，建立信任是关键。
- On Pace and Trust: Ms. Maeve Zhang, Head of Global Marketing & PR at WeRide, advised: “Don’t push the UK market with ‘China speed’; think from their pace and perspective.” Patience is needed when communicating with local regulators and partners, and building trust is key.
- 关于技术与韧性： 亚马逊云科技解决方案架构师吴兵兵（Bing Wu） 指出，韧性 = 合规性 + 可操作性 + 技术架构。本地服务器在业务全球化时会带来合规、可靠性与架构挑战。他建议企业从一开始就采用全球化云服务，构建兼具合规弹性与业务连续性的技术底座。
- On Technology and Resilience: Mr. Bing Wu, Amazon Web Services Solution Architect Manager, Amazon, stated that resilience equals compliance, operability, and technological architecture. Local servers pose compliance, reliability, and architectural challenges as businesses globalise. He recommended adopting global cloud services from the outset to build a technology foundation that ensures both compliance elasticity and business continuity.
- 关于治理与信任： 洛德香港总监兼亚太区公司秘书服务主管 Marc Cormack-Bissett 强调，清晰的治理结构、透明的所有权是传递信任、获得市场与合作伙伴认可的基础。治理应被视为一种战略投资。
- On Governance and Trust: Mr. Marc Cormack-Bissett, Director Hong Kong & Head of Corporate Secretarial Services for APAC, Law Debenture, emphasised that clear governance structures and transparent ownership are the foundation for conveying trust and gaining recognition from the market and partners. Governance should be seen as a strategic investment.
- 关于合作模式： Juice首席执行官 Alan Poole 及其他嘉宾一致认为，选择收购、合作还是自建，取决于企业阶段、资源与目标。收购能快速获取市场与信任；合作可借助本地经验降低风险；自建则控制力强、易于标准化复制。“技术打开大门，但法规支持与强大合作伙伴帮你规模化。” 成为现场共识。
- On Cooperation Models: Mr. Alan Poole, CEO of Juice, and other panelists agreed that the choice between acquisition, partnership, or building from scratch depends on the company’s stage, resources, and goals. Acquisition provides fast market entry and existing trust; partnership leverages local expertise to reduce risk; building offers strong control and easier standardisation. “Great tech opens the door, but regulatory support and strong partnerships help you scale.” was a consensus reached.
- 关于团队建设： 建议企业尽早建立本地团队，雇用当地员工甚至任命本地总经理，这有助于融入市场、建立信任。避免盲目设点，可先通过合作伙伴或咨询机构试水，再逐步建立实体团队。
- On Team Building: It was recommended that companies establish local teams early, hiring local employees and even appointing a local General Manager to better integrate into the market and build trust. Avoid setting up offices blindly; test the waters first through partners or consultancies before gradually building a physical presence.
持续构建护航中国企业出海的生态系统
中国华南英国商会执行委员、中企出海工作组主席崔少君在活动总结中表示：“我们非常高兴看到深圳论坛上企业与专家之间的深度互动。此次与中国企业走出去综合服务中心的合作，是我们持续推进‘Go Global’倡议的重要一步。未来，我们将继续整合中英两国的专业资源与网络，通过系列活动、培训、对接等服务，助力中国企业在全球市场中稳健前行，将挑战转化为机遇，真正实现‘立足英国，走向世界’。”
Mr. Kris Tsui, Executive Committee Member of the British Chamber of Commerce South China; Chair, China Outbound Working Group, concluded: “We are delighted to see the deep engagement between enterprises and experts at the Shenzhen forum. This collaboration with the Going Global Comprehensive Service Center marks a significant step in our ongoing ‘Go Global’ initiative. Moving forward, we will continue to integrate professional resources and networks from both the UK and China. Through a series of events, training, and matchmaking services, we are committed to supporting Chinese companies in navigating the global market steadily, transforming challenges into opportunities, and truly achieving ‘Success in the UK and Beyond’. ”
致谢与展望
本次论坛的成功举办，离不开英国商业贸易部、英国驻广州总领事馆、广东省商务厅、深圳市商务局、中国企业走出去综合服务中心及各合作机构的大力支持。
The smooth execution of this forum would not have been possible without the strong support of the UK Department for Business and Trade, the British Consulate-General Guangzhou, the Guangdong Provincial Department of Commerce, the Shenzhen Municipal Commerce Bureau, the Going Global Comprehensive Service Center for Chinese Enterprises, and all partner organisations.
中国华南英国商会将继续携手各方，于2026年持续推出 “Go Global” 系列论坛及配套服务，助力中国企业在全球舞台上构建韧性、实现高质量增长。
The British Chamber of Commerce South China will continue to work with all parties to launch more “Go Global” forums and supporting services throughout 2026, assisting Chinese enterprises in building resilience and achieving high-quality growth on the global stage.