Beyond the Bottle: A Behind-the-Scenes Tour of Coca-Cola’s Marketing Innovation

Are you ready to go “Beyond the Bottle” and explore the behind-the-scenes of Coca-Cola’s marketing wizardry?

Join us for the “Coca-Cola Digital Marketing Excellence Tour: Innovation, Strategies & Insights” on June 5th, 2025, from 13:15 – 17:00 (check-in starts at 13:00) at Huizhou Zhongkai High-tech Industrial Development Zone.

This exclusive event, jointly organized by the British Chamber of Commerce South China and Coca-Cola, offers you a rare opportunity to:

• Dive into Coca-Cola’s data-driven digital marketing strategies, understand the power of social media influence, and gain trend insights for your brand.
• Learn practical tips applicable to your digital marketing realm. Discover how Coca-Cola uses data, storytelling, and partnerships to boost user engagement and loyalty.
• Enjoy a factory tour, attend live sharing sessions, and network at social events. Connect with experts, explore beverage industry trends, and unlock collaboration opportunities!

Date & Time: 13:15 – 17:00, Thursday, 5 June 2025

Venue: Huizhou ZhongKai National Hi-tech Industrial Zone *See details on the registration page

Price: RMB 300 for members; RMB 600 for non-members

13:00-13:15 Registration

13:15-13:20 Group Photo & Tour Starts

13:20-14:20 Swire Coca-Cola’s Factory Tour & Museum (*intro in Chinese)

14:20-14:40 Swire Coca-Cola’s Introduction

14:40-15:40 Swire Coca-Cola’s Sharing

15:40-16:40 Q&A + Open Discussion

16:40-17:00 Networking Session

Speakers