薪酬 / Salary：10K15K RMB
地址 /深圳市宝安区中粮商务公园3栋1003A
Location：1003A, Building 3, Zhong Business Park, Bao’an District, Shenzhen
岗位定位 | Job Positioning
本岗位以内容输出为核心驱动力，通过高质量、体系化的内容构建 School365 在国际学校市场的品牌影响力与专业信任度。您将作为市场内容枢纽，负责从内容策划、生产到分发、转化的全链路运营，同时协同活动执行与线索运营，推动从 “内容价值” 到 “业务增长” 的有效闭环。
Driven by content output, this role builds School365’s brand influence and professional credibility in the internationalschool market through highquality and systematic content. Serving as the marketing content hub, you will manage endtoend operations covering content planning, creation, distribution and conversion. You will also coordinate event execution and lead generation to realise an effective closedloop from “content value” to “business growth”.
主要职责 | Key Responsibilities
一、内容策略与生产 | 1. Content Strategy & Production
统筹 School365 对外市场资料体系（中英文）的规划、制作与迭代，包括但不限于：
产品介绍页 / 手册、宣传册、案例研究、演示文稿、宣传视频脚本；
官网内容、行业深度文章、教育科技趋势报告；
产品功能发布公告、更新说明、FAQ 文档；
面向销售与客户成功团队的内部赋能资料包。
将 School365 平台的技术语言，精准转化为面向国际学校管理层、教学负责人、IT 主管等不同角色的价值表达，构建差异化的内容叙事体系。
持续输出高质量行业内容，打造 School365 在国际教育科技领域的专业发声，建立品牌思想领导力。
Oversee the planning, production and iteration of School365’s external marketing collateral (Chinese & English), including but not limited to:
Product introduction pages / brochures, pamphlets, case studies, presentations, promotional video scripts;
Website content, indepth industry articles, EdTech trend reports;
Product feature release announcements, release notes, FAQ documents;
Internal enablement kits for Sales and Customer Success teams.
Translate the technical language of the School365 platform into valueoriented messaging tailored for different stakeholders such as internationalschool management, academic leads and IT directors, and build a differentiated content narrative system.
Consistently deliver highquality industry content to strengthen School365’s professional voice and establish brand thought leadership within the international EdTech space.
二、内容运营与分发 | 2. Content Operation & Distribution
维护并优化市场增长渠道矩阵（官网、公众号、行业媒体、社群、KOL 等）的内容布局，确保各渠道内容统一且符合品牌定位。
结合不同渠道特性策划内容分发策略，提升内容触达率、阅读量及转化效果。
跟踪内容表现数据（阅读量、下载量、留资转化率等），持续优化内容策略与形式。
Maintain and optimize content deployment across the marketing growth channel matrix (official website, WeChat Official Account, industry media, communities, KOLs, etc.) to ensure consistent brand positioning across all touchpoints.
Devise content distribution strategies aligned with channel characteristics to improve reach, readership and conversion performance.
Monitor contentperformance metrics (views, downloads, leadcapture conversion rate, etc.) and continuously refine content strategies and formats.
三、市场活动支撑 | 3. Marketing Event Support
为线上研讨会、产品发布会、行业展会、校长沙龙等市场活动提供内容支撑，包括活动主题包装、嘉宾沟通材料、演讲内容策划、会后传播素材等。
协助活动全流程执行，确保内容与活动形成联动，扩大传播效果。
Provide content support for webinars, product launches, industry exhibitions and principal salons, including event theme framing, guest briefing materials, speech content planning and postevent communication assets.
Support endtoend event execution to ensure contentevent synergy and maximize outreach impact.
四、产品市场化与数据运营 | 4. Product GotoMarket & DataDriven Operation
支持产品功能发布与版本更新的配套内容产出，确保市场侧信息同步及时、准确、有价值。
跟踪并分析关键内容运营指标（各渠道内容转化率、内容获客成本、线索来源贡献等），输出周期性数据洞察，以数据驱动内容迭代优化。
Deliver supporting content for product feature rollouts and version updates to ensure timely, accurate and valuable information for marketing.
Track and analyse key contentoperation KPIs (channelspecific conversion rates, contentdriven customeracquisition cost, leadsource contribution, etc.), produce periodic data insights, and drive content iteration and optimization based on data.
任职要求 | Job Requirements
一、基本条件 | 1. Basic Qualifications
本科及以上学历，市场营销、教育、传播、新闻、商业管理等相关专业；
3 年以上内容运营、内容策划、B2B 市场文案或教育行业内容创作相关经验；
具备优秀的英文读写能力，能独立完成英文市场资料的撰写与校对，能与国际化团队协作；
熟悉国际学校或 K12 教育行业的基本生态与话语体系。
Bachelor’s degree or above, majoring in Marketing, Education, Communication, Journalism, Business Administration or related disciplines.
Minimum 3years working experience in content operation, content planning, B2B marketing copywriting or educationsector content creation.
Excellent English reading and writing skills; capable of independently drafting and proofreading English marketing materials and collaborating with international teams. Familiar with the ecosystem and discourse of internationalschool or K12 education industries.
二、专业能力 | 2. Professional Competencies
具备出色的内容策划与写作功底，能独立完成从选题、大纲、撰写到成品的全流程；
能快速理解产品功能，将技术语言转化为不同场景下的用户价值语言；
熟悉不同内容形式（长文、案例、手册、视频脚本、PPT 等）的撰写与制作要点； 了解内容在营销漏斗各环节中的作用，有通过内容驱动线索获取的实操经验；
具备基础的数据分析能力，能用数据指导内容优化；
熟悉微信公众号、官网 CMS、邮件营销等常用内容分发工具。
Strong contentplanning and copywriting capabilities; able to independently complete fullcycle content delivery from topic selection, outline drafting to final output.
Quick to grasp product features and translate technical specifications into usercentric value messaging for varied scenarios.
Wellversed in creating diverse content formats including longform articles, case studies, brochures, video scripts and presentations.
Understand content functions across each stage of the marketing funnel, with handson experience in contentdriven lead generation.
Basic dataanalysis skills to guide content optimization.
Familiar with common contentdistribution tools such as WeChat Official Account, website CMS and emailmarketing platforms.
三、软性素质 | 3. Soft Skills
逻辑清晰，文字表达精准，有较强的内容审美；
自我驱动，能独立规划内容日历并按时交付；
良好的跨部门沟通能力，能与产品、销售、客户成功高效配合。
Logical thinking, precise written expression and solid content aesthetics. Selfmotivated; capable of independently planning content calendars and delivering outputs on schedule.
Solid crossdepartmental communication skills for effective collaboration with Product, Sales and Customer Success teams.
四、优先条件 | 4. Preferred Qualifications
有教育科技（EdTech）、SaaS 平台或国际教育机构内容运营经验；
有国际学校合作或深度接触学校管理层经验；
有海外留学或跨文化工作背景，能适应中英文双语工作环境；
具备基础的视频脚本策划或设计审美能力；
有成功打造行业 IP 或个人内容品牌的经验。
Prior contentoperation experience in EdTech, SaaS platforms or internationaleducation institutions.
Handson experience partnering with international schools or engaging with school leadership.
Overseas study or crosscultural work background, comfortable working within ChineseEnglish bilingual environments.
Basic capabilities in videoscript planning or design aesthetics.
Proven trackrecord of building industry IP or personal content brands.
我们提供 | What We Offer
深度参与教育科技创新产品在国际学校市场从 0 到 1、从 1 到 N 的品牌内容体系建设；
内容创作的充分自主权与专业发挥空间，你的每一篇内容都将直接触达行业决策者；
与市场总监及核心管理层紧密协作，获得战略思维与实战能力的双重成长；
开放、扁平、高执行力的团队氛围，鼓励主动提议与快速试错；
具有竞争力的薪酬与绩效激励，以及灵活的工作方式。
Deep involvement in building the brandcontent system for an innovative EdTech product targeting international schools, covering stages from 0to1 and 1toN scaling.
High autonomy and creative space for content creation; your outputs will reach industry decisionmakers directly.
Close collaboration with the Marketing Director and core management team to develop both strategic thinking and practical capabilities.
An open, flat and highexecution team culture that encourages proactive proposals and fast iteration.
Competitive salary, performancebased incentives and flexible working arrangements.
To apply for this job email your details to chris.chen@britchamsouthchina.org.