Kris Tsui

Managing Partner
KAID

Kris brings over 13 years of experience in cross-border B2B communications, with a proven track record serving high-profile clients such as the Sino-German Industrial Zone FS, USDA Agricultural Trade Office, Singapore Tourism Board, Tobacco Board of Zambia, the Presidential Office of Sierra Leone, and the UK Department for Business and Trade (DBT).

As Executive Director at LongWater (Ireland), Kris plays a pivotal role in supporting high-risk merchants across APAC and Europe — including those in FX and digital assets— by facilitating direct access to top-tier payment institutions and acquirers. His efforts have helped clients reduce processing costs and enhance financial performance.

Since 2019, Kris has also served as an Executive Board Member of the British Chamber of Commerce in South China. He actively co-leads the Chamber’s “Going Global” initiative, fostering strong commercial ties between British and Chinese business communities. Passionate about building meaningful connections, Kris continues to offer strategic insights and networks to support members in expanding their international footprint.